<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>81</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="55604">
  <titleInfo>
   <title>Manajemen periklanan media digital:</title>
   <subTitle>Konsep dan aplikasi</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rusman Latief</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pieter Andrian</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Melitina Tecoalu</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786233846455</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Kencana</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_manajemen-periklanan-media-digital-konsep-dan-aplikasi-20260330134945.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="55277">
  <titleInfo>
   <title>Kredibilitas celebrity endorser untuk membangun citra merek dan meningkatkan niat beli</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Sania Arnaya Putri, A.A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Ni Nyoman Kerti Yasa</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Gede Bayu Rahanatha</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786234207217</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Klaten</placeTerm>
    <publisher>Penerbit Lakeisha</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_kredibilitas-celebrity-endorser-untuk-membangun-citra-merek-dan-mening-20260220145655.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="55097">
  <titleInfo>
   <title>Print Casebooks 8 Volume 1 :</title>
   <subTitle>The Best in Advertising</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Goss, Tom</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">091573463x</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Hong Kong</placeTerm>
    <publisher>RC Publications, Inc.</publisher>
    <dateIssued>1989</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_print-casebooks-8-volume-1-the-best-in-advertising-20260204181628.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="55114">
  <titleInfo>
   <title>Epica Book:</title>
   <subTitle>Europe's Best Advertising</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SIX, Caroline</namePart>
   <role>
    <roleTerm type="text">Director</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Switzerland</placeTerm>
    <publisher>Rotovision Sa</publisher>
    <dateIssued>1989</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_epica-book-europe-s-best-advertising-20260204193743.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="54195">
  <titleInfo>
   <title>Cutting Edge Commercials</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>AITCHISON, Jim</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130908282</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Pretince-Hall</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_cutting-edge-commercials-20251009102448.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="53445">
  <titleInfo>
   <title>German advertising art</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Holscher, Eberhard</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Munchen</placeTerm>
    <publisher>Graphische Kunstanstaten</publisher>
    <dateIssued>1967</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_german-advertising-art-20250723095722.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="17012">
  <titleInfo>
   <title>Ngobrol santai soal MarComm</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>TRISNANTO, A.M. Adhy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786028276917</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Jogja Bangkit Publiser</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>Ngobrol_Santai_Soal_Marcomm.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30025">
  <titleInfo>
   <title>Perempuan Sebagai Objek Dalam Seni Lukis</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Heri Susanto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Fakultas Seni Rupa ISI</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="17096">
  <titleInfo>
   <title>Kajian Semiotika Iklan Pemenang Cannes Lions International Advertising Festival Versi Print ADS Tahun 2013</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>RAHANDONO, Ikhsan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>FSR ISI Yogyakarta</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="4599" url="http://digilib.isi.ac.id/id/eprint/18088" path="/http://digilib.isi.ac.id/id/eprint/18088" mimetype="text/uri-list">Kajian Semiotika Iklan Pemenang Cannes Lions International Advertising Festival Versi Print ADS Tahun 2013</slims:digital_item>
  </slims:digitals>
 </mods>
 <mods version="3.3" ID="36126">
  <titleInfo>
   <title>Dasar-dasar Periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>JAIZ, Muhammad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022621724</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Graha Ilmu</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="4148" url="https://kubuku.id/download/epustaka-isi-yogyakarta/" path="/https://kubuku.id/download/epustaka-isi-yogyakarta/" mimetype="text/uri-list">Dasar-dasar Periklanan</slims:digital_item>
  </slims:digitals>
  <slims:image>Dasar-dasar_Periklanan.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="49157">
  <titleInfo>
   <title>Dasar-dasar periklanan edisi 2</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Muhammad Jaiz</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786237572237</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Suluh Media</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="" url="" path="/" mimetype=""></slims:digital_item>
   <slims:digital_item id="" url="" path="/" mimetype=""></slims:digital_item>
   <slims:digital_item id="3629" url="https://kubuku.id/download/epustaka-isi-yogyakarta/" path="/https://kubuku.id/download/epustaka-isi-yogyakarta/" mimetype="text/uri-list">Dasar-dasar periklanan edisi 2</slims:digital_item>
   <slims:digital_item id="3630" url="https://kubuku.id/download/epustaka-isi-yogyakarta/" path="/https://kubuku.id/download/epustaka-isi-yogyakarta/" mimetype="text/uri-list">https://kubuku.id/download/epustaka-isi-yogyakarta/</slims:digital_item>
  </slims:digitals>
  <slims:image>YU.2.2.2024.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="49113">
  <titleInfo>
   <title>Buku Ajar Periklanan dan Manajemen Media</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Muhammad Thariq</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786236888476</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Riau</placeTerm>
    <publisher>UMSU Press</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="3608" url="https://kubuku.id/download/epustaka-isi-yogyakarta/" path="/https://kubuku.id/download/epustaka-isi-yogyakarta/" mimetype="text/uri-list">Buku Ajar Periklanan dan Manajemen Media</slims:digital_item>
  </slims:digitals>
  <slims:image>NC.02.02.24.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="46971">
  <titleInfo>
   <title>Advertising Handbook</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>BARTON, Roger (ed.)</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Prentice Hall Inc</publisher>
    <dateIssued>1959</dateIssued>
   </place>
  </originInfo>
  <slims:image>BDN.08.10.2022.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2750">
  <titleInfo>
   <title>Strategi periklanan pada e-commerce perusahaan top dunia</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUYANTO, M.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795339621</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>e-commerce.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="47696">
  <titleInfo>
   <title>Teknik menciptakan gagasan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>YOUNG, James Webb</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Imam Sufaat (terj.)</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Dhian Aziz (ed.)</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979974008X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">[s.l.]</placeTerm>
    <publisher>Pinkbooks</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>JD.1.1.23.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2544">
  <titleInfo>
   <title>Periklanan :</title>
   <subTitle>manajemen, kiat dan strategi</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUHANDANG, Kustadi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799481910</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Nuansa</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>ID.51.02.2017.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="47146">
  <titleInfo>
   <title>The one show:</title>
   <subTitle>judged to be advertising's best in print, radio and tv volume 12</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Mary Warlick (ed.)</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0929837037</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Mies</placeTerm>
    <publisher>Rotovision</publisher>
    <dateIssued>1990</dateIssued>
   </place>
  </originInfo>
  <slims:image>YU.20.10.2022.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="45746">
  <titleInfo>
   <title>Copywriting:</title>
   <subTitle>Retorika, iklan dan storytelling, teori dan teknik menulis naskah iklan</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>MADIYANT, Muslikh</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786023868223</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Gadjah Mada University Press</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>IS.08.03.2022.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1105">
  <titleInfo>
   <title>Reka Reklame Sejarah Periklanan Indonesia 1744-1984</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUBAKTI, Baty</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979362762x</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Galang Press</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>IMG_20140625_144332.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="45887">
  <titleInfo>
   <title>Top ten in advertising</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>PEDERSEN, B. Martin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781888001952</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Doug Wolske</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>AT.02.04.2022.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="45886">
  <titleInfo>
   <title>Advertising now. print</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>WIEDEMANN, Julius [ed.]</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9783822840283</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Koln</placeTerm>
    <publisher>Taschen</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>AT.01.04.2022.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="43178">
  <titleInfo>
   <title>Pengantar strategi kreatif advertising era digital</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>ILHAMSYAH</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230110078</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:image>JD.20.1.21.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="45602">
  <titleInfo>
   <title>Psychologie in de Reclame</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>MARTINEAU, Pierre</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill Book Company.Inc</publisher>
    <dateIssued>1965</dateIssued>
   </place>
  </originInfo>
  <slims:image>BDN.06.02.22.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="45490">
  <titleInfo>
   <title>Branding:</title>
   <subTitle>The Power of Market Identity</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>CARTER, David E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780823066315</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Hong Kong</placeTerm>
    <publisher>Watson-Guptill</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>AT.03.01.2022.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="16902">
  <titleInfo>
   <title>Gado-gado pelanggaran iklan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>JUNAEDI, Fajar [et.al]</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786028784146</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Kreasi Wacana</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>Gado-gado_Pelanggaran_iklan.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="44949">
  <titleInfo>
   <title>Metode Sosiologi:</title>
   <subTitle>Kaidah-kaidah baru</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>GIDDENS, Anthony</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>ADINUGRAHA, Eka</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>WAHMUJI</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786028764384</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Pustaka Pelajar</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>IS.22.10.2021.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="44948">
  <titleInfo>
   <title>Seru (Nggak)nya Jadi Copywriter</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>PRASTARI, Aprilina</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792270990</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:image>IS.21.10.2021.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="33321">
  <titleInfo>
   <title>Animasi:</title>
   <subTitle>Perkembangan dan konsepnya</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>RUSLAN, Arief</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789794507155</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bogor</placeTerm>
    <publisher>Ghalia Indonesia</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
  <slims:image>ID.25.3.2017.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="43008">
  <titleInfo>
   <title>Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SHIMP, Terence A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>SENA, Harya Bhima</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>SUSANTI, Fitri</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>DEWI, Annisa Puspita</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790614772</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
  <slims:image>IS.09.01.2021.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1643">
  <titleInfo>
   <title>Metode perancangan komunikasi visual periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SANYOTO, Sadjiman Ebdi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799842638</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Dimensi</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>ID.12.01.2020.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3594">
  <titleInfo>
   <title>Lanturan Tapi Relevan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Hakim, Budiman</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">97936276541</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Galang Press</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>YU.21.05.2017.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="42496">
  <titleInfo>
   <title>Promosi Pusat Kebugaran Buldozer Barbell Club Dalam Fotografi Komersial</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>HANAFI, Muhammad Rasyid</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>FSMR ISI Yk.</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="1611" url="" path="/Naskah publikasi 1510083131.pdf" mimetype="application/pdf">Jurnal</slims:digital_item>
  </slims:digitals>
 </mods>
 <mods version="3.3" ID="2085">
  <titleInfo>
   <title>Clueless in advertising</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>AITCHISON, Jim</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>LWIN, May</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796944936</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bhuana Ilmu Populer</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="14405">
  <titleInfo>
   <title>Dasar-dasar komunikasi periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>LILIWERI, Alo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794146277</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Citra Aditya Bakti</publisher>
    <dateIssued>1992</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1121">
  <titleInfo>
   <title>Pengantar periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>WIDYATAMA, Rendra</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799969107</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Buana Pustaka Indonesia</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>ID.22.01.18.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4487">
  <titleInfo>
   <title>My Life, My Way, My Blood Advertising That Makes Money 12 Prinsip Mengelola Merek Menjadi Market Leader dan Menghasilkan Profit</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>WATONO, A. Adji</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792242096</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pusaka Utama</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>YU.30.03.2017.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="35772">
  <titleInfo>
   <title>Strategi Kreatif dalam Periklanan:</title>
   <subTitle>Konsep pesan, media, branding, anggaran</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KERTAMUKTI, Rama</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797698003</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Rajawali Pers</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>SM06022018.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="40933">
  <titleInfo>
   <title>How to be a food stylist</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>LARASATI, Rully</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792257595</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>ID.45.12.19.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="39377">
  <titleInfo>
   <title>Saya Pengin Jadi Creative Director</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Hakim, Budiman</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786027397125</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Indonesia Cerdas</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
  <slims:image>SM.07.01.19.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="35848">
  <titleInfo>
   <title>Periklanan:</title>
   <subTitle>Manajemen, Kiat dan Strategi Edisi Revisi</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUHANDANG, Kustadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786027768819</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Penerbit Nuansa</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
  <slims:image>periklanan-600x560.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30546">
  <titleInfo>
   <title>Periklanan, Perspektif Ekonomi Politik</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUPRIADI, Yadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786027973053</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Simbiosa Rekatama Media</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>JD.77.11.16.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4196">
  <titleInfo>
   <title>Decoding adverticements :</title>
   <subTitle>membedah ideologi dan makna dalam periklanan</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>WILLIAMSON, Judith</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9793684798</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Jalasutra</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>1.4.16.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29587">
  <titleInfo>
   <title>Membongkar Sensasi Dan Godaan Iklan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>MYERS, Kathy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786028252720</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Jalasutra</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>74.6.16.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="40022">
  <titleInfo>
   <title>Media Promosi Visual Fotografi STPMD “APMD” dalam Fotografi Komersial.</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>ADIGUNA, Joshua Putra</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>ISI Yogyakarta</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="575" url="" path="/NASKAH PUBLIKASI.pdf" mimetype="application/pdf">Media Promosi Visual Fotografi STPMD “APMD” dalam Fotografi Komersial.</slims:digital_item>
  </slims:digitals>
 </mods>
 <mods version="3.3" ID="2624">
  <titleInfo>
   <title>Pengantar periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>WIDYATAMA, Rendra</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799917654</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Pustaka Book Pub.</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="34243">
  <titleInfo>
   <title>Periklanan:</title>
   <subTitle>Sebuah Pendekatan Praktis</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>MUFARRIH, Zein</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786026751003</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Buku Litera</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>YU.06.07.2017.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="35258">
  <titleInfo>
   <title>Visualisasi iklan Indonesia era 1950 - 1957 Edisi 2</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SOEWARDIKOEN, Didit Widiatmoko</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786027309708</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Calpulis</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>ID.23.11.2017.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="35592">
  <titleInfo>
   <title>Demandia</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Tim Red</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">24776106</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Telkom Universty</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="33145">
  <titleInfo>
   <title>Penggunaan Bahasa Inggris dalam Periklanan; Studi Analisis Kritis</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>HAPSARI, Prima Dona</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Lembaga Penelitian ISI Yk</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="29945">
  <titleInfo>
   <title>Motivasi Pengiklan Iklan Kecik Di Surat Kabar Harian Kedaulatan Rakyat Pada Era Iklan Dengan Media Online Di Yogyakarta</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Fransiscus Asisi Indra Setya Putranto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Fakultas Seni Rupa ISI</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
