Gaya APA

LAMB, Charles W Jr., HAIR, Joseph F. Jr. (1993). Principles of marketing . Cincinnati: South-Western pub..

Gaya Chicago

LAMB, Charles W Jr., HAIR, Joseph F. Jr. Principles of marketing. Cincinnati: South-Western pub., 1993. .

Gaya MLA

LAMB, Charles W Jr., HAIR, Joseph F. Jr. Principles of marketing. Cincinnati: South-Western pub., 1993. .

Gaya Turabian

LAMB, Charles W Jr., HAIR, Joseph F. Jr. Principles of marketing. Cincinnati: South-Western pub., 1993. .