Buku Teks

Management Of Electronic and Digital Media

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Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.23068 Alb m

Penerbit

Boston : Cengage., 2017

Deskripsi Fisik

xxvi, 339 hlm.

Bahasa

INGGRIS

ISBN/ISSN

978-1-305-07756-0

Klasifikasi

302.23068

Tipe Isi

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Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Manajemen media elektronik

Info Detail Spesifik

Indeks hal 317-339

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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