Tugas Akhir

PERANCANGAN KOMUNIKASI VISUAL KAMPANYE SOSIAL "JOGJA MELAWAN VANDALISME"

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he act of vandalism has become a threat to identity and the representation of
Yogyakarta as the cultural city. Vandalism itself can and may be the first step
towards more serious criminal act. To resolve the problem, there must be a
synergy of action both from the government and the people of Yogyakarta. One of
the alternative solution that Visual Comunication Design can offered is to design a
sosial campaign. That sosial campaign itself must meet the three requirements,
which are potentally grow into a massive campaign, has a characteristic of Jogja,
and can be easily recognzed and easily done by most member of society,
especially young people in Yogyakarta. In accordance to the explanation, “Jogja
Melawan Vnadalisme” socil campaign can be the alternative media antivandalism
for Yogyakarta society.
The primary target in this campaign is the high school teens who become
active agents of vandalism or have a tendency to become perpetrators. Secondary
target is the entire people of Yogyakarta. The campaign will be designed with a
modern design methods as outlined in DKV triadic, includes four stages, namely
the identification, analysis, synthesis, and evaluation. The main theory used is the
Broken Window theory of criminology, vandalism psychological theories, and
theories about street art. Legalizing juridical basis of this design is the Regional
Regulation No. 18 of 2002, on the Management of Hygiene, Yogyakarta’s Mayor
instructed the Office of Order to make the handling of vandalism, in Article 16 c.
Supporting the theory used is the theory of advertising and social campaigns,
advertising theory SUPER "A", the theory of consumer behavior AISAS, as well
as the basic theory of Visual Communication Design.
Campaign that carried the theme of "Jogja Melavan", focused to deliver
four messages about prohibiting vandalism, socialization of the legal sanctions,
solicitation cleaning, and advising to fill the youth with something useful. The
four messages will be delivered through a mix of conventional and nonconventional
media consisting of major media and supporting media. The design
style is open to various styles and design style emphasizes a bright, neat, clean,
but still entertaining and typical of young people.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

TES/DK/Dew/p/2016

Penerbit

Yogyakarta : Program Pascasarjana ISI Yk., 2016

Deskripsi Fisik

xv, 169 hal., ilus., lamp.; 30 cm

Bahasa

INDONESIA

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

vandalism in Yogyakarta, social campaign anti vand

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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